Posts Tagged: marketing

Always be closing? The end of selling

Financial advisers should be explaining how they can help clients, rather than pushing products on them. On a recent flight I watched a movie I’d seen decades earlier and marveled at how life has changed. The cult classic “Glengarry Glen Ross,” based on David Mamet’s Pulitzer Prize-winning play of the same name, is the poster…

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What Advisors Can Learn From Apple

The marketers at Apple have earned another fist bump for their new iPhone 6 campaign. I love how they stay grounded in what is known (we like our phones) while also making it clear they have moved the product to the next level to something truly new. Smartphones have become incredibly personal and indispensable to…

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FinLife Partners is a dba of United Capital Financial Advisers, LLC.

All names, logos, and slogans identifying United Capital and United Capital’s products and services (including, without limitation, Honest Conversations®, Money Mind®, FinLife®, FlexScore®, Financial Control Scorecard®, FCS®, One Best Financial Life®, United Capital Private Wealth Counseling®, Ideal Life Index™, and FinLife Partners Powered by United Capital™, United Capital Financial Life Management™, Financial Years of Freedom™) are trademarks and service marks or registered trademarks and service marks of United Capital or its affiliates in the United States and/or other countries.